Queer Tartan

“In a world marked by volatility – from geopolitical tensions to economic turbulence and accelerating technological change – we are witnessing a natural counterforce emerge: a return to what is human, sensory, emotional, and shared. British luxury is intuitively responding to these needs through thoughtfully crafted stays and experiences.”

Walpole, the Art of British Hospitality Report, March 2025

I came up with the concept of queer tartan to make it easy for businesses to communicate queer allyship while still using their brand colours. Below are mock-ups of how I see this design system working. I have created a range of cushions initially as this is the easiest for me to make and the easiest way to disseminate this idea.

You can use these cushions to signal that your establishment is welcoming to the LGBTQIA+ (queer) community. One simple, small purchase that can make a big difference to your guests and your turnover.